Digital Advertising

Digital Advertising

Both local and multinational companies are allocating a significant portion of their marketing budgets to digital advertising in Bangladesh. This includes display ads, search engine marketing (SEM), social media advertising, and video ads.
Mobile Marketing

Mobile Marketing

With the majority of internet users in Bangladesh accessing the web via mobile devices, mobile marketing has become crucial for reaching and engaging with consumers. Mobile-friendly websites, apps, SMS marketing, and mobile advertising are common tactics used by...
E-commerce Growth

E-commerce Growth

The e-commerce sector in Bangladesh has been growing steadily, fueled by increasing internet access and a growing middle class. As more consumers turn to online shopping, businesses are investing in digital marketing strategies to capture a share.
Social Media Dominance

Social Media Dominance

Social media platforms like Facebook, YouTube, and Instagram are extremely popular in Bangladesh, with millions of active users. Businesses leverage these platforms for advertising, content marketing, influence partnerships, and customer engagement.
Increasing Internet Penetration

Increasing Internet Penetration

Bangladesh has seen a rapid increase in internet penetration in recent years, driven by factors such as the availability of affordable smartphones and data plans. This growth has created a large online audience that businesses can target through digital marketing...